The Battle Of The War I And World War II Essay - 980 Words

In five chapters of this book, from chapter five to chapter ten the author writes about land and water, space and water. In these five chapters the author covers, forests, jungles, terrains, corridors, waters, glaciers, peninsulas, sea costs and islands. He writes about the US civil war, World War I and World War II. The author would like to compare the tactics and strategies used by the US Confederate and Union Generals during the Civil War, the US military strategy and tactics in Vietnam, Asia and Europe, as well as the differences and similarities of geography. Chapter five explains the importance of nature and geography in warfare. It talks about the forests, jungles and vegetation s importance and and advantages. The author tries to compare Wilderness of VA and Ia Dang valley of Vietnam or the civil war and Vietnam s war. He believes that the there are dissimilarities between of time, hemisphere, strategy, tactics, trains and mission, but both war and locations have few things in common. Chapter six talks about the terrains and corridors and the author compares the American s civil war s eastern theater and World War I Vedrun a deadliest war between German and French. Author explains the importance of geopolitical location of the Verdun for Germans and importance of eastern theater of the US for the Union Army. In Chapter seven author writes about the troubled waters and compare river crossing at Arnhem and Remagen. In World War II, during Operation MarketShow MoreRelatedWorld War II1478 Words   |  6 PagesFrom the beginning Of World War II in 1939 until the end in 1945, the battles between the Allied and Axis powers were violent and caused great destruction. It became a world dispute after the attack on Pearl Harbor. From then on, countries such as the United States, France, Germany, Japan, the Soviet Union, and many others fought vigorously until a victory was achieved. World War II officially began after Japan attacked Pearl Harbor and the United States declared war. The war was made up of a seriesRead MoreWorld War II : The Great Depression1543 Words   |  7 PagesDanielle Gentry Gary Damon American History II 10:00 MWF 25 April 2016 World War II Two decades after the first World War happen another world war occurred known as World War II. There were many causes that led up to this war. The Treaty of Versailles ended World War I, but Germany had to accept the responsibility of the war. Therefore, Germany economy went downhill and people were starving because of war debt. The Great Depression had a big effect on a lot of countries; therefore, countries startedRead MoreRobert Leckie, Book Review of Okinawa: the Last Battle of World War Ii1002 Words   |  5 Pagesbook, Okinawa: The Last Battle of World War II, is entirely about one of World War II’s most brutally fought battles. On April 1, 1945, the U.S. invaded Japan, attacking the island of Okinawa with 540,000 U.S. Army and Marines, and 1,600 ships. â€Å" L Day† was the official name for this day. The L stood for â€Å"Landing,† but the Americans who invaded the Hagushi Beaches that day without any trouble from the Japanese, called it â€Å"Love Day .† This battle was the last battle of World War II and lasted a whoppingRead MoreThe World War II: Air War1180 Words   |  5 Pages World War II was one of the deadliest military conflicts in history. There were many different battles that took place within this war; some more important than others. World War II began once Germany’s new dictator, Adolf Hitler, decided that he wanted to gain power for Germany and for himself. One of Hitler’s first moves in power was invading Poland on September 1, 1939. Many other countries became involved in this war because of the alliance system. The two sides during this war were the AlliesRead MoreWorld War II : The Most Deadly Conflict Of All Of The Wars1395 Words   |  6 PagesI have decided to write about World War II, because it was the most deadly Conflict of all of the Wars that we have yet to witness. World War II dated from September 1, 1939 to September 2, 1945. World War II was fought in Europe, the Pacific, Atlantic, South-East Asia, China, Middle East, Mediterranean and Northern Africa. It was a War between the Allied Nations and the Axis Nations. The Allied nations included mostly United States soldiers but also included soldiers from at least twelve differentRead MoreGeorge Orwell s 1984 And World War II1178 Words   |  5 PagesBroken Record World War II was the most disastrous war to date. When Hitler invaded other territories, the leaders of those countries succumbed to Hitler’s rising power. As a result, millions of people died. In George Orwell’s 1984, similar events occurred. In fact, 1984 and World War II correlate well for the following reasons: countries switched sides, casualties were high, battles were fought in a variety of areas, and concentration camps existed. During the World War II era, allegiances fluctuatedRead MoreBattle Of Iwo Jima During World War II1077 Words   |  5 PagesMary Kathryn Mclaughlin Mrs. Sehorn and Mr. Hills 1st History and 2nd English 11 March 2015 Battles in the Pacific In World War II, there were numerous Battles in the Pacific ocean. Some were scary and some were bloody and some were quiet and some were loud, but most of all some were deadly, life threatening. The troops that had to go out and fight the battles were brave. Especially to go fight on water in boats and submarines and in the air with planes. You would never know whenRead MoreSpenser Larson. Katelyn Osterman. World History 20Th Century.1525 Words   |  7 PagesKatelyn Osterman World History 20th Century 12 May 2017 Compare/Contrast WWII Throughout the course of human history, a number of grave events have caused for enormous advancements in the way our world as a whole functions today. These events we can often recognize are the wars that have claimed millions of life. The war which has taught us the most is World War II with the many advancements and modern warfare still used today. Two of the most renowned leaders from this horrendous war were Winston ChurchillRead MoreThe Great Journey to Freedom Essay examples1119 Words   |  5 Pagesof their own. The years 1900 – 1929, saw Canada taking their first steps in attaining independence from Britain. Their involvement in World War I, especially at the Vimy Ridge Battle made Canada look like a mature nation in the eyes of other countries . More than 10,000 courageous Canadian soldiers were killed and it was also the best successful battle of World War I. Seven Canadians earned the Victoria Cross for their bravery in front of German fire. Soon, Canada started to demand for more freedomRead MoreA Separate Peace By John Knowles1529 Words   |  7 PagesWar is a destructive force whose nature is to destroy all things and change lives forever. It is a whirlpool that sucks everything in and is fueled by hatred and violence. Whether one is directly involved in the battlefield or waiting to see the outcome, war has the capacity to affect all people. It can harden one beyond their years and force them to grow, seeing conflicting sides of good and evil. A Separate Peace by John Knowles narrates the story of young boys growing up with World War II as the

Analysis Of Aldous Huxley s Brave New World - 831 Words

Introductory Paragraph Question: In Aldous Huxley’s Brave New World, protagonists are created to meet the needs and expectations of the World State. Despite this, there are individuals who are not compliant nor fit the demands of the state. As a result, the â€Å"outsider† level can be applies to more than one character in the novel. Prove that this statement is true General Statement: In society, an outsider is a person who doesn’t belong to any particular group. Attention Getter: In Aldous Huxley’s Brave New World, there are a few characters who do not follow by the rules of the World State and are labelled as outsiders. Answer Sentence: In the novel there are protagonists that are considered outsiders such John, Bernard, and Linda.†¦show more content†¦Supporting Detail 2: Bernard is smaller in comparison to other Alpha’s he fails to fit in with them and his appearance makes him insecure. â€Å" Bernard’s physique was hardly better than that of the average Gamma. He stood eight centimetres short of the standard Alpha height and was slender in proportion. Contact with members of the lower castes always reminded him painfully of his physical inadequacy.† (Huxley, 60) Supporting Detail 3: Bernard does not view the World State as a perfect society, he found everything that was done was odd and negative which is not normal for an Alpha. Body Paragraph 3 Main Idea 3: Linda is captured into the same problems as her son John, as she is rejected by both societies for her past life. Supporting Detail 1: Linda has an illicit son and give birth to him natural. She was ashamed to return to World State with a child so she ends up staying back. Supporting Detail 2: Due to her life in the Savage Reservation, Linda has aged, something that is uncommon for the World State, people are disgusted by her.We keep their internal secretions artificially balanced at a youthful equilibrium. We don t permit their magnesium-calcium ratio to fall below what it was at thirty. We give them transfusion of young blood. We keep their metabolism permanently stimulated. So, of course, they don t look like that. Partly, heShow MoreRelatedAnalysis Of Aldous Huxley s Brave New World Essay986 Words   |  4 PagesMatlen EWRC Period: 1 December 7, 2016 Class Struggle In his text Brave New World Aldous Huxley imagines a society genetically engineered and socially conditioned to be a fully functioning society where everyone appears to be truly happy. This society is created with each person being assigned a social status from birth, much like caste system in modern society or the social or the social strata applied to everyday society. Huxley shows the issues of class struggle from the marxist perspective whenRead MoreAnalysis Of Aldous Huxley s Brave New World Essay2257 Words   |  10 PagesGiancarlo Ricci LA 9, period 4 October 21, 2016 MAIN THEME:   It is essential to prioritize individual happiness, emotion, and humanity in order for your life to have value. OVERALL TONE: Satirical Novel Cover Art Analysis The novel Brave New World by Aldous Huxley, is set in a â€Å"utopian† society where individuals are born into a strict social destiny and given recreational sex and drugs to maintain universal happiness and social stability. The major theme exhibited is individual happiness, emotionRead MoreAnalysis Of Aldous Huxley s Brave New World 2445 Words   |  10 PagesFoundations for a Future Aldous Huxley’s novel Brave New World criticizes a society in which sex is a commodity, self-determination in non-existent, and happiness derives from consumerism. Huxley writes the novel as a warning to both contemporary and future generations of the dangers of progress built upon the wrong foundations. The novel is a portrayal of Huxley’s own society in which talkies, the radio and premarital sex, were on the rise and like many others of his time he believed that moralsRead MoreAnalysis Of Aldous Huxley s Brave New World1278 Words   |  6 Pagesanother note, he said it is â€Å"a potent, even enriching.† Brave New World, by Aldous Huxley, expands on this idea of exilation. Throughout the novel, several characters are faced with being exiled, whether it be from their home or community. In particular, a man by the name of John seems to experience the bulk of it. John’s experiences show that being exiled is alienating and, at the same time, enriching, whi le also portraying the effects of a world with complete government control over technology andRead MoreAnalysis Of Aldous Huxley s Brave New World1420 Words   |  6 Pagesexcessive effort to become perfect can be counteractive and lead to dysfunctionality. In Aldous Huxley’s Brave New World, characters live in a dystopian society that sprouted from the human yearning for perfection. Although the citizens in Brave New World are genetically engineered to be perfect individuals and are on soma constantly to keep them happy and efficient, they lack individuality.. Brave New World is a novel that clearly demonstrates that trying to create a perfect society can result inRead MoreAnalysis Of Aldous Huxley s A Brave New World1708 Words   |  7 Pagessocieties, specifically those of the fictional variety we apply our mashed set of ideals based on truth and happiness on each of these different societies . In Aldous Huxley’s A Brave New World, by conventional societies ideas the citizens of the world state know nothing of traditional reality and by the standards of the traditional world are far from a state of contentment, but if examined by the ideals of the society in question the overall appearance is quite different. the population seems happyRead MoreAnalysis Of Aldous Huxley s Brave New World1591 Words   |  7 Pagesinsignificant in terms of an independent person, and because of this, people have to actively find ways to keep ourselves occupied. Aldous Huxley was born July 26, 1984. His father was a scientist that helped to develop the theory of evolution. Science was obviously a large part of his life and was most likely a key source of inspiration for his book. In Aldous Huxley’s Brave New World, Individualism is a rarity and society is structured to serve a higher class of people. Society is built around five classes;Read MoreAnalysis Of Aldous Huxley s Brave New World1079 Words   |  5 Pagesthe corners of the world there are divers e perspectives , that lead to the conclusion that there is no such thing as a Universal Utopia. In Brave New World by Aldous Huxley , we are able to understand the critical differences between our modern day society and the dystopian one created in the novel. There is no such thing as â€Å"perfection† and in order to function everyone should choose who they want to be, which is the complete opposite of the society formed in the Brave New World. In this society thereRead MoreAnalysis Of Aldous Huxley s Brave New World1492 Words   |  6 PagesDiscussions regarding technology’s risks, benefits and responsibilities neither begin nor end at the inception of Aldous Huxley’s Brave New World. These analyses are held, uneasily, on the fringes of journalism. Huxley’s infamous dystopian science fiction work, as well as his experiences with hallucinogens and mysticism, pinned him onto the intellectual map. Nowadays, in a society that is ruled and run by technology, we can truly recognize certain parallels made between now and his very intuitiveRead MoreAnalysis Of Aldous Huxley s Brave New World Essay1771 Words   |  8 PagesThe World State- Do What You Are Taught This essay will be centered on two of the most important characters Linda and Lenina from Aldous Huxley’s novel Brave New World. The novel talks about a world which is completely different from the contemporary world. The world state in the novel is solely ruled by technologies to produce human beings, drugs to control emotions, hypnopaedic education to brainwash people with certain beliefs and thoughts. In the world state human beings are produced in bulk

Modern Business in Comparative Perspective †Free Essay Sample

Question: Discuss about the Modern Business in Comparative Perspective. Answer: Introduction: Production and operation management is a process of combination and transformation of several resources used in the organizations. Therefore, it can be referred to the part of the organisations, which deals with the transformation of a range of inputs into required products and services. Production management can be termed as the set of management activities that are interlinked and involved in the manufacturing of certain products. Whereas, the interrelated management activities that work towards the manufacturing of certain services is called operation management. Major economies or developed countries are ahead of the other countries in terms of resources, technology, strategies and another requirement. These advantages support the economies to gain a competitive advantage. Moreover, the competition in the economy is rising and thus the economies compete with each other to achieve the sustained position in the market. The economy, therefore, uses different approaches to production and operation management that significantly influences the competitive advantages between the nations. The purpose of this essay is to focus on the reasons, which ensures that different approaches are implemented for production and operation management by the organizations in major economies. The influence of different approaches on the competitive advantages between nations is also discussed here. Hence, the essay magnifies the importance of incorporating diverse production and operation management approaches in the economies. The operation is a part of the business that is involved in producing goods and services. In the opinion of Wagner III and Hollenbeck (2014), the operation function is viewed from a far-reaching perspective. The organisations collaborate with each other and the success or failure of organisational operation functions, significantly influence the ability of the economies to compete. The ideal situation for the economy is where the supply and demand matches. If an economy produces more and has excess supply, there is a waste of resources and money. On the other hand, if the economy produces less, it indicates lost opportunities and customer dissatisfaction. Thompson et al. (2013) added that the operation management is responsible for producing goods and services. The operation management thus needs to the support and input from other areas of the organisation. The economies do not exist in a vacuum. It is dependent upon the external environment and is a part of a larger global system. The organisations working in a particular economy receives inputs from the external environment following the institutional guidelines. The inputs are then transformed and exported as output. The economies are different from each other in terms of available resources, labour, capital and other inputs. Thus, the capability of producing goods and services of the economies are different from each other. As the availability of resources, capabilities and environment are different, the major economies thereby generate different approaches to production and operation management. The approaches that the economies adopt are according to the suitability of the approaches with the economy. The different approaches have helped the managers to shift their attention from the technicalities of a planning process to substantive issues that affect the well-being of the organ isations in the long run (Slack, Brandon-Jones and Johnston 2013). Nations likewise vary particularly in the objectives that organizations and its people try to accomplish. Organization objectives mirror the qualities of national capital markets and the wage practices for managers. Companies do well in develop economies, where ongoing investment in RD and new facilities is important. However, the returns might be at a moderate level. Taking for example dnata Singapore Pte Ltd, in Singapore, which is a ground handling provider at Singapore Changi Airport have different approaches for handling the operation system (Dnata.sg. 2017). National prosperity cannot be inherited, it is created. The prosperity of an economy does not grow because of the natural endowment of the economy, its rate of interest, labour pool or the currency value. According to Canen and Williamson (2013), the competitiveness of a nation depends on the capability of the organizations to innovate and upgrade itself. The presence of pressure and challenge between the economies helps the companies to gain an advantage against the competitors. The strong domestic rivalries, demanding local customers and aggressive home-based suppliers are beneficial for the economies. The nations have become more important with the growing global competition. The economies now play an important role as the basis of competition has changed. The changes have moved towards the creation and incorporation of knowledge. McGrath (2013) further mentioned that the highly localized process of the production and operation management helps to create competitive advantage. The economic structures, national values, culture, institutions and histories further support the competitive success. The pattern of competitiveness is different for different countries. It is not possible for an economy to be competitive in all its industries. The economy succeeds in some particular industries due to the environment in which it operates. The forward-looking, challenging and dynamic environment helps the economies to achieve the advantage. According to the prevailing conception, the potent determinants of competitiveness of an economy are labour cost, economies of scale, exchange rate and interest rate. In the modern days, the merging, alliance, collaboration, strategic partnerships and supranational globalization are some strategies used by the organisations in the economy. These strategies are beneficial for both the organisations and government. The true source of competitive advantage is fundamentally misperceived (Govindanet al. 2015). The organisations in the economy need a new perspective and new tools or approaches to competitiveness that helps the companies to succeed. All over the globe, the companies employ production and operation strategies that differ from each other in every sphere. However, the mode of operation and characteristics of the organisation are fundamentally the same, although the companies follow their particular strategies. The economies achieve a competitive advantage with the implementation of innovative ideas into the operation system. Saeidiet al. (2015) mentioned that approaching the innovation with a broader sense is beneficial. This includes involving new technologies and adopting new ways of performing organisational activities. To gain competitive advantage and sustain in the global market, it is important that the organisations perceive a new basis for competing and obtain better ways for competing in old ways. The organisations can adopt new production strategies that will help them to make use of the resources to maximum level (Olhager 2013). Furthermore, the organisations will be able to produce goods and services a t a lower operational cost. The organisations are capable of bringing innovation in the economy by introducing a new design for the products, new marketing approach, and new processes for production and new methods for conducting the production and operation management. Following the institutional perspective, it can be said that these changes will improve the productivity of the economy. The changes, done by the organizations, help the government in making future policy measures. If the authorities of an economy are looking for an increase in the productivity level of the workers, the efficient allocation of human resources will be the answer that will be prescribed from institutional perspectives. As per the words of Barney (2015), competitive advantage is achieved by an economy though perceiving a completely new market opportunity or by choosing to serve a market segment that other economies have been ignoring. The innovation helps the economy to achieve competitive advantage when the competitors respond slowly. Moreover, the information plays an important role in providing a competitive advantage to the organisations in the economy. Sometimes, the economies are able to achieve huge information from the simple investment in the research and development of the market (Krajewski, Ritzman and Malhotra 2013). This is one of the reasons behind why the innovators are often hired from a different industry or a different country. The competitors will overtake the economies that stop improving and innovating their production and operation process. Thus, adopting unique approaches always help the economies to stay different and benefit from the difference. West, Ford and Ibrahim (2015) failed to mention that in a certain situation, the early mover advantages such as the relationship with the customers, scale economies in present technologies and the loyalty of the distribution channels help to provide the competitive advantage. Anderson et al. (2015) further opined on this perspective that the rival economies will find alternative ways to innovate their production and operation process around the advantages of the economy. From the analysis, it can be stated that the economies need to continuously develop their management process in order to match the demand and supply of the economy in which it operates. Hence, by developing more differentiated process, approaches and products, the economy will be able to gain an advantage. Ultimately, one of the way to sustain in the market and maintain the competitive advantage is to upgrade the existing the production and operation process. As the economies tend to adopt different approaches for the operation management, it is capable of penetrating foreign markets with labour-cost advantages. The level of customer satisfaction increases when different approaches are used in the organisation. The sustaining competitive advantage helps the economies to sustain in the global market. The economies need to sell its product worldwide through international marketing channels. There may be a need for a global approach for locating production or RD facilities in the other economies. The strategies allow the economy to take advantage of improved market access, foreign technology, and low wage rate. As opined by Heizer, Render and Munson (2016), it is important for the economy to make the existing advantages obsolete. Major economies tend to develop a bias towards stability and predictability and perform accordingly to defend the resources they have. David and David (2016) argued that the change in the organisational production and operation is mainly restricted because of the fear of losing the position in the global market. The internal system of an economy acts like an immune system that challenges the present direction or builds up the thinking capacity. As the level of innovation in the economy decreases, the economy tends to follow a stagnant growth rate. The three strategies that the economies use to gain competitive advantage are cost leadership, differentiation and focus. The economy utilizes the cost leadership strategy to become low-cost producers with respect to the competitors. Bharadwaj, Varadarajan and Fahy (2015) mentioned that the strongest competitive advantage is establishing a strategy that cannot be easily copied by the competitors. The competitive advantage can be considered as an activity that helps to create enhanced value for the goods and services, which is above the rivals. The institutional perspective focuses on several factors like ownership level, policy measures, and others. The fiscal and monetary policies of the governments are considered as institutional perspectives. The economy of a country depends highly on the institutional variables as the organizations and their strategies vary with the changes in the variables. This capacity requires more than delivering awareness regarding social, political, lawful , monetary and innovative patterns of the economy (Khanna 2015). For any organisation, certain natural impacts will constitute intense powers which influence decision making significantly. For some producing and manufacturing organizations, the most capable drive will be clients while for others it might be the rivalry. From the detailed study of the essay, it can be concluded that the major economies all over the globe use different approaches to production and operation management. The economies adopt different approaches due to a number of factors. The differences in the available resources, types of labour and capital give way to the introduction of new and different approaches to the production and operation management. The procedures in the management help to enhance the item quality, customer satisfaction, and desirable consumer loyalty appraisals over what the competitors or other nations have. This study further states that the advancement and change are inseparably related to each other. Nevertheless, change is an unnatural demonstration, especially in successful organizations or economy. It provides capability and strengths to escape and wipe out the risk from the economy. The approaches have a significant influence on the competitive advantages between nations. The competitive advantage helps the economy to achieve product differentiation, service differentiation, target differentiation, image differentiation, and quality and innovation differentiation. The economy is able to understand the industry in which it operates in a better ways and thereby develop a stronger action plan or strategies in the operation process. The chances for success in the competition also increase when the economy achieves a competitive advantage. The economies need to have faith in change. The managers of the organisation stimulate their company to develop constantly and thus perceive the significance of the nation in which they operate. Therefore, adopting different approaches to production and operations management by the major economies affects the competitive advantages between nations to a great extent. References Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D. and Cochran, J.J., 2015.An introduction to management science: quantitative approaches to decision making. Cengage learning. Barney, J., 2015. 15 Firm resources and sustained competitive advantage.International Business Strategy: Theory and Practice, p.283. Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J., 2015. Sustainable competitive advantage in service industries: a conceptual model and research propositions. InProceedings of the 1992 Academy of Marketing Science (AMS) annual conference, Springer International Publishing(pp. 441-443). Canen, A.G. and Williamson, G.H., 2013. Facility layout overview: towards competitive advantage.Facilities. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Dnata.sg. (2017).Welcome to dnata Singapore | dnata Singapore. [online] Available at: https://www.dnata.sg/ [Accessed 8 Jan. 2017]. Govindan, K., Rajendran, S., Sarkis, J. and Murugesan, P., 2015. Multi criteria decision making approaches for green supplier evaluation and selection: a literature review.Journal of Cleaner Production,98, pp.66-83. Heizer, J., Render, B. and Munson, C., 2016.Principles of operations management: sustainability and supply chain management. Pearson Higher Ed. Khanna, R.B., 2015.Production and operations management. PHI Learning Pvt.Ltd.. Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013.Operations management: processes and supply chains. New York: Pearson. McGrath, R.G., 2013.The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. Olhager, J., 2013. Evolution of operations planning and control: from production to supply chains.International Journal of Production Research,51(23-24), pp.6836-6843. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Slack, N., Brandon-Jones, A. and Johnston, R., 2013. Operations management. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behavior: Securing competitive advantage. Routledge. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.

Change Management for Marks & Spencer- myassignmenthelp.com

Question: Discuss about theChange Management for Marks Spencer. Answer: Introduction This case study deals with a UK retailer company named as Marks Spencer that has more than 1000 stores in countries like Britain (Wilson, 2015). This retail company is facing biggest clothing sale fall from last 10 years because of banking crisis as it end its reliance on heavy discount. Marks Spencer relies heavily on its initial seasonal deliveries as well as can take weeks for new order for reaching stores. The study properly analyzes about the changes need in the retail company (Marks Spencer) so that it can retain its topmost position in the near future (Johnson et al., 2013). Marks Spencer leads the food retailing sector and aims at providing excellent quality to their customers for over past years. Recently, they are facing stiff competition from closest competitors like Tesco and Sainsbury. For that reason, the present segment will discuss the need of change within Marks Spencer for attainment of future goals as well as objectives. Analysis On critical analysis, it is noted that Marks Spencer should hire or promote locals for helping at the time of designing the products that better suit the market needs and maintaining international appeal. It is recommended to Marks Spencer for involving more people from the local population or geography that add to the Board of Directors. Marks Spencer need to accept the ideas by the employees (Sullivan Gouldson, 2016). The retail-based company named as Marks Spencer are successfully operating in the sector for more than 125 years from now and believes in absolute market leadership. In doing so, the company even faced several challenges for stipulated time frame. Shares in Marks Spencer have fallen tremendously after UK high street retailer warned that profits likely to take another hit as it pushes through changes to revive its clothing business as well as conditions remains challenging both in Britain and in and across the world (Purvis, 2015). The results of Marks Spencer for the financial year showed nearly at 19% decline in pre-tax profit to 488.8 million on group revenue. The company need to adjust results in real-time users as well as introduced personalized recommendations to its website. The core target demographics of Marks Spencer are mainly from social media users and they do not have 5, 40,000 Facebook as well as 72,000 Twitter followers. Furthermore, Marks Spencer has even integrated social media into its recycling programs in the most appropriate way (Johnson et al., 2013). To that, Marks Spencer faced several difficulties because of different reasons for rapid changing environment or marketplace. The company had formulated strategy by appointing new member in Top Management for meeting major challenges in the current competitive marketplace. The top management of Marks Spencer needs to formulate current strategy for every situation in the best possible ways (Olins, 2017). Firstly, Marks Spencer need to engage in diversification and the competitors are Tesco and Sainsbury. These companies actually offer wide range of products as well as services that starts from selling international calling cards to insurance and banking services. Furthermore, Marks Spencer has very limited products as well as services portfolio and expanding for increasing the revenues (Kiron et al., 2013). Secondly, Marks Spencer need to understand the cultural differences among its customers. With the advent of globalization, consumer of Marks Spencer products and services are the real representative of different cultural backgrounds in the competitive marketplace. Furthermore, the management of Marks Spencer needs to understand the cultural differences at the time of devising the products, services and advertising materials (Johnson et al., 2013). Marks Spencer had filled the gap between fast fashions. The company needs to conduct market research for understanding the needs and preferences of customers. Marks Spencer needs to market the segment in the most appropriate way. The company needs to understand as well as treat each of the stores individually (Johnson et al., 2013). Presently, the management of Marks Spencer needs to formulate strategies for increasing market share in UK by improving activities such as customer attraction and retention at the same time (Hayes, 2014). This particular company had been operating successfully from past decades and enjoys profits for more than 9.7 billion as well as operating profit at 824.9 million. The retail based company enjoys high market share at 11.7% in some of the major sections such as clothing and footwear. Even in food and grocery products, the company enjoys a market share of 3.9%. Marks Spencer need to bring improvement in the online business so that the business transactions can be easily compared with the offline business dealings. The management of Marks Spencer mainly has the tendency to consider significant amount of financial investments for bringing improvements in the e-commerce activities of business transactions in an effective way. The Management of Marks Spencer need to concentrate mainly on aggressive international expansion (Drucker, 2017) Marks Spencer engages its activities in Corporate Social Responsibility aspects of business activities. In that case, active engagement in CSR related activities will help Marks Spencer in various ways (Johnson et al., 2013). In addition, Marks Spencer need to actively participate in CSR related activities especially from non-government organization, private individuals and government organization. Therefore, active engagement needs to be taken by Marks Spencer on CSR related activities for implementing the marketing purpose. Conclusion At the end of the study, it is concluded that the strategy of Marks Spencer meet the suitability criteria based on profit maximization. In addition, the feasibility criteria are other need imposed to the strategy of Marks Spencer that include presence of the resources. The above analysis properly explains the complexity of changes that takes place within the company and its business operations. Change management is not always successful but is a way to improvement and learning and this is the reason why company need to take risk and find ways for further changes in their business operations. Reference List Drucker, P. F. (2017).The Theory of the Business (Harvard Business Review Classics). Harvard Business Press. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013).Exploring strategy text cases(Vol. 10). Pearson. Kiron, D., Kruschwitz, N., Reeves, M., Goh, E. (2013). The benefits of sustainability-driven innovation.MIT Sloan Management Review,54(2), 69. Olins, W. (2017).The new guide to identity: How to create and sustain change through managing identity. Routledge. Purvis, M. (2015). Direction and discretion: the roles of centre and branch in the interwar management of Marks and Spencer.History of Retailing and Consumption,1(1), 63-81. Sullivan, R., Gouldson, A. (2016). Comparing the climate change actions, targets and performance of UK and US retailers.Corporate Social Responsibility and Environmental Management,23(3), 129-139. Wilson, J. P. (2015). The triple bottom line: Undertaking an economic, social, and environmental retail sustainability strategy.International Journal of Retail Distribution Management,43(4/5), 432-447.